The Executive Summary is the most important part of your proposal. A winning proposal will have a killer Executive Summary.
Why?
Because this is the part that everyone will read, in fact it may be the only part that some people read so it must include all the important parts of you proposal in just a few pages.
Therefore you must make it count!
The Executive Summary should tell the mini-story of your proposal;and a poorly written Executive Summary won’t grab the attention of the reviewer and you won't win the work.
How can you avoid this? By creating a Killer Executive Summary.
This toolkit shows you not only how to build up your content for your Executive summary but also to use it to provide strategy and guidance to your internal team
This workbook is going to show you how to:
- Structure your Executive Summary to ensure that you are getting all the relevant information in it
- Collect and develop your proposal ideas, win themes and strategies to meet the requirements of the client and use them in our Executive Summary structure
- Use the Executive Summary early on in the bid development process to benefit your bid contributors and your bid quality
- Use persuasive language effectively in your Executive Summary
The Killer Executive Summaries Toolkit contains four documents:
- Killer Executive Summaried Workbook - all the advice you need to create an Executive Summary that gets noticed
- Killer Executive Summaries Wizard - use this to build up your Executive Summary content from scratch
- Capture Planning Tool - help define you proposal and Executive Summary strategy
- Bid Management Plan - maximise the use of your Executive Summary as a strategy development tool throughout the proposal development
Make sure that you maximise your proposals chances of winning by creating Killer Executive Summaries now.
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